So here we go. A direct contradiction from the makers of Trojan Condoms. According to them Trojan is “America’s #1 Condom Trusted For Over 90 Years”.. We want to know… Who Says They Are #1?
Our CondomDepot.com Customers Do Not. I Personally Don’t. My Friends Don’t. As a matter of fact, when a buddy asks me for a condom they never, ever ask for a Trojan. But someone must think these condoms are the best.. So who is calling Trojan the #1 Condom Brand in America.. Let’s look at this.
In the world of Trojan, they are basing these claims on Condom Sales. Even though Durex sells tens of Millions more condoms world wide, and Lifestyles sells millions more to the Health Agencies and Public Health Departments, Trojan does sell more condoms in the USA. In Retail Stores.
Lets examine this a little closer… ‘Retail Stores In The USA’ needs to be defined.
Trojan is King in the retail environment of Drugstores, Super Stores and many convience stores but they really own the market at the Super Retailers such as Walgreens, CVS, Wal-Mart, Target and Eckerts.
They sell a majority of their condoms through these superstores. Probably over 90% (my own educated guess). But does that mean that Americans are looking for Trojan Condoms and Trusting them? I do not belive that. Trojan is King of placement, meaning they have the best shelf placement in the above retail stores. Front and Center. In places where Durex and Lifestyles can’t be seen meaning they can’t compete.
So that must mean that the Pharmists (Educated Individuals) in these Drug Stores msut think Trojan are the Best Condoms on the market Right? Wrong.
Trojan Owns the Retail Market because they pay for it. Condom sales in a retail environment is not like shampoo or face soap. People do not sit in the aisle and pick up a box and read about ingredients and such. Condom Retail is more like this…
1.) Begin to whistle while heading to the prophylactic aisle 4
2.) Wink and say hello to older man while he shops of Metamucil in Aisle 3. Continue Whistling.
3.) Make quick left turn down Aisle 4.
4.) Without stopping, Turn head right and Look at Tampons, make disgusted face, continue walking & Whistling, then slowly turn head left and grab a Box of condoms without breaking stride and while continuing to walk.
5.) Head to mens grooming aisle to purchase deodorant, shaving cream and q-tips so you do not have to buy just condoms.
If you do this blind 10 times, you will pick a box of Trojan Condoms 8 out of 10 times. Try it and see.
Trojan knows this is how condoms traditionally have been purchased for the last 50 years or so (Durex and Lifestyles also knows this). So why are you always grabbing these Torjans and not Durex or Lifestyles brand condoms? Simple really. Trojan pays the retail chain for that Prime shelf. The shelf that is the perfect height, right at eye level they pay BIG money for it. And lets not forget, they pass that cost right on to you.
So really simply, Trojan are number one if you look at it that way. In our stores they Rank below Okamoto, Durex, Trustex, Kimono & Lifetyles because we do not accept payment for placement. And quite honestly our customers complain more about Trojan then any other brand with the top complaints being “Strong Latex Smell”, “Too Thick Feeling” & “Breakage Issues (on Ultra Thin)” being the top 3 complaints.
Maybe the great “American” Condom Company should bring the manufacturing of their condoms back to the United States (Instead of India) and worry more about making a great condom and less about bragging about how they are paying to be called “America’s Most Trusted Condom”.
CondomDepot Staff - 12/22/2008
